Top 35 SEO Interview Questions – Basic and Advanced
Prepared by Ramit Solutions (Google Official Partner in India and Best Digital Marketing Agency In India) – Best Digital Marketing Services

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1) What is SEO and introduce its types?
- On Page Optimization
- Off Page Optimization
To index a webpage Google uses the Googlebot software. Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.
- Cross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it.
- It provides the users with reference sites that consists the content related to the search.
- It doesn’t need to be owned by the same person as it provides the methods that have been built on the Internet.
- It serves the purpose to display the page on the search engines using search engine optimization techniques and methods.
- The site ranking is calculated on the basis of the relevance of the sites and then it is reflected on the search engine.
- It uses SEO tools that provide reciprocal links and inbound links that can be used as our SEO.
Keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.
Whenever there is a text that does not have images on the web page is referred as body content relevance or non-image text. It helps in good optimization of the sites and also to improve your ranking in the search engine.
Spiders, robot and crawler, they are all same and referred by different names. It is a software program that follows, or “Crawls” different links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.
10) What does it mean if nothing appears on doing search on the domain?

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- May be the site is banned by search engines
- May be no index by search engines
- Some canonical issues
The process of finding out the root word from the search query is referred as keywords stemming.
Keyword stemming is a word that should be highlighted in the minds of everyone who plan to build a website on their own and look
Keyword Stemming
forward to succeed in the highly competitive area. Before we start talking about keyword stemming, we should gather a clear idea on what a keyword is. It is nothing else other than the word that we search for, and keyword stemming is bringing up the variants for the keyword by adding prefixes or suffixes to it. It is also done by stripping the suffixes or prefixes. It is a technique used by the search engines. Algorithms for keyword stemming have been studied in the field of computer science since 1968, says Wikipedia. The first ever published stemmer was written by Julie Beth. That was also in 1968.
- Jimboykins
- Search Engine Land
- SEOSmarty
- MOZ
- Search Engine Journal
Cloaking is a deceptive way of optimizing search. In this technique a different content will be searched by the search engine than what is presented or searched by the users.
- Description Meta tag with 156 characters limits
- Keyword Meta tag with 256 characters limits
16) What is Google Sandbox?

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17) Tell me something about Black Hat SEO?
18) Name few Black Hat SEO techniques?
- Link Farming
- Hidden text, etc.
- Gateway or Doorway pages
- Cloaking
- Keyword Stuffing
20) What is the difference between PR (page rank) and SERP (Search engine result page)?
SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.
22) What is considered as more significant, creating content or building backlinks?
23) Can you mention the difference between SEO and SEM?
24) What do you know about LSI?
25) How will you cross-check whether your SEO campaign is working or not?
To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.
26) What is the meaning of competitive analysis?
27) What will be your next steps if your SEO methods or technique does not work?
- Firstly I would try to see whether it is a new project, and then like to re-check the key words.
- Also, I would look for relevant key-words that can be helpful.
- Even though the webpage and website has been indexed well and still not appearing on the first 10 pages of search engine result page, then I would make some changes in page text, titles and description.
- If website is not indexed well or dropped from the index, than it might comprises serious issues and re-work might be required.
29) What is 301 redirect?
30) What are Webmaster tools?
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31) What is keyword density and what is the formula for knowing keyword density?
32) What is robots.txt?
33) What will you do, for the company website you are working for, decides to move all the contents to new domain?
34) Can you optimize the website which has pages in millions?
- Good Internal link structure
- Generation of dynamic title and description
- Dynamic XML sitemap generation
- Panda
- Penguin
37) What are the key aspects of Penguin update?
38) How will you neutralize a toxic link to your site?
Through Backlink Quality Checker you can know who links to your website. Now, you have to go to ‘ Toxic link’ report, where you will find all the links, that are harmful to your websites. If there is any link in ‘ Toxic link report’ that matches with the link on your website, then you can remove it by using ‘Google Disavov tool’.

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