Preparing for an SEO interview can be challenging, especially when employers expect both strong fundamentals and advanced practical knowledge. Whether you’re a fresher, digital marketing executive, or an experienced SEO professional, this guide on the Top 35 SEO Interview Questions – Basic and Advanced will help you confidently crack interviews in 2026.

This article is curated by Ramit Solutions to reflect real interview questions asked by agencies, startups, and enterprises.

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Basic SEO Interview Questions (1–15)

1. What is SEO?

SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility on search engines like Google and drive organic traffic.

2. Why is SEO important for businesses?

SEO helps businesses increase online visibility, attract targeted traffic, improve brand credibility, and generate long-term leads without paid ads.

3. What are the main types of SEO?

The three main types of SEO are:

• • On-page SEO

• • Off-page SEO

• • Technical SEO

4. What is On-page SEO?

On-page SEO refers to optimizing website elements like content, meta tags, headings, URLs, and internal links.

5. What is Off-page SEO?

Off-page SEO involves activities done outside the website, such as backlinks, social signals, and brand mentions.

6. What is Technical SEO?

Technical SEO focuses on improving site performance, crawlability, indexing, page speed, mobile-friendliness, and security.

7. What is a keyword?

A keyword is a word or phrase users type into search engines to find information.

8. What is keyword research?

Keyword research is the process of identifying relevant search terms that users search for and optimizing content around them.

9. What is a meta title?

A meta title is an HTML tag that defines the title of a webpage shown in search results.

10. What is a meta description?

A meta description is a short summary of a webpage displayed below the title in search results.

11. What are backlinks?

Backlinks are links from one website to another and are a key ranking factor in SEO.

12. What is a search engine?

A search engine is a platform like Google or Bing that helps users find information on the internet.

13. What is a sitemap?

A sitemap is a file that helps search engines understand the structure of a website.

14. What is robots.txt?

Robots.txt is a file that tells search engines which pages to crawl or not crawl.

15. What is Google Search Console?

Google Search Console is a free tool that helps monitor website performance, indexing, and search visibility.

 

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Advanced SEO Interview Questions (16–35)

16. What is crawling and indexing?

Crawling is when search engines discover web pages, and indexing is when those pages are stored in a database.

17. What is domain authority?

Domain authority is a metric that predicts how well a website will rank on search engines.

18. What is page authority?

Page authority measures the ranking potential of a single webpage.

19. What is E-E-A-T in SEO?

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness.

20. What is Core Web Vitals?

Core Web Vitals measure page experience using LCP, CLS, and INP.

21. What is canonical URL?

A canonical URL helps avoid duplicate content by telling search engines the preferred version of a page.

22. What is schema markup?

Schema markup is structured data that helps search engines understand content better.

23. What is local SEO?

Local SEO optimizes a website to appear in location-based searches.

24. What is NAP consistency?

NAP stands for Name, Address, and Phone number consistency across platforms.

25. What is anchor text?

Anchor text is the clickable text in a hyperlink.

26. What is bounce rate?

Bounce rate is the percentage of users who leave a website without interaction.

27. What is dwell time?

Dwell time is the time a user spends on a page before returning to search results.

28. What is a 301 redirect?

A 301 redirect permanently redirects one URL to another.

29. What is a 404 error?

A 404 error occurs when a page is not found.

30. What is link building?

Link building is the process of acquiring backlinks from other websites.

31. What is black-hat SEO?

Black-hat SEO uses unethical practices that violate search engine guidelines.

32. What is white-hat SEO?

White-hat SEO follows ethical practices recommended by search engines.

33. What is keyword cannibalization?

Keyword cannibalization happens when multiple pages compete for the same keyword.

34. What is content optimization?

Content optimization improves content quality, relevance, and structure for SEO.

35. How do you measure SEO success?

SEO success is measured using traffic, rankings, conversions, CTR, and engagement metrics.

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Why Learn SEO with Ramit Solutions?

At Ramit Solutions, we provide practical, industry-focused SEO training covering both basic and advanced concepts. Our curriculum includes real-time projects, AI-powered SEO tools, and interview preparation support.

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Final Thoughts

Mastering these Top 35 SEO Interview Questions – Basic & Advanced will help you clear interviews with confidence in 2026. Whether you’re preparing for your first job or aiming for a senior SEO role, strong conceptual clarity and practical exposure are key.

Enroll with Ramit Solutions to become an industry-ready SEO professional.

 

 

SEO Interview FAQs (For Page Content)

1. What are the most common SEO interview questions?

The most common SEO interview questions cover SEO basics, on-page SEO, off-page SEO, technical SEO, keyword research, backlinks, Google algorithms, and performance tracking.

2. Are SEO interview questions different for freshers and experienced candidates?

Yes. Freshers are usually asked basic SEO concepts, while experienced candidates are asked advanced topics like technical SEO, Core Web Vitals, schema, automation, and strategy.

3. How can I prepare for SEO interviews in 2026?

You should focus on fundamentals, hands-on practice, latest Google updates, AI in SEO, tools like Search Console and Analytics, and real-world case studies.

4. What advanced SEO topics are important for interviews?

Important advanced topics include technical SEO, schema markup, E-E-A-T, Core Web Vitals, local SEO, content optimization, and AI-powered SEO strategies.

5. Do SEO interviews include practical questions?

Yes. Many SEO interviews include practical questions related to audits, keyword research, competitor analysis, and campaign optimization.

6. Is local SEO important for SEO job interviews?

Yes. Local SEO is very important, especially for roles involving local businesses, Google Business Profile optimization, and location-based rankings.

7. Which SEO tools should I know for interviews?

You should be familiar with Google Search Console, Google Analytics, keyword research tools, SEO audit tools, and basic automation tools.

8. How does Ramit Solutions help with SEO interview preparation?

Ramit Solutions provides practical SEO training, real-time projects, advanced concepts, and interview-focused preparation to help students clear SEO interviews confidently